Depending on your industry, the keywords or keyword phrases may vary. Choosing several keywords or keyword phrases that, you believe, will bring potential customers to your website should be the first step in the process of determining which keywords or keyword phrases you should consider. Next, a keyword analysis will help in determining which keywords will be more effective in promoting your website to the top of the organic search results in major search engines, such as google, yahoo, bing. In some cases, a content update of your website may be necessary for a better performance. It is also worth to mention that a low or medium advertisement competition for a keyword or keyword phrase may not always mean a low search volume. A good example is the phrase "credit your", which may not make a lot of sense, but has a medium advertisement competition with a high search volume of approx. 400,000 searches per month according to google. Therefore, focusing on the keyword phrase of "credit your" in comparison to "credit services" with the same number of global monthly searches, but a high advertisement competition, may give a website, from the credit industry, better chances to bring visitors and be placed to the top of the search engines for a keyword phrase with a high search volume.